Who is your customer?

"Who is your prospect/customer?"
sounds basic? such a simple concept, yet so often is taken for granted.
Too many sales people, and company owners waste valuable time calling on people which don't deserve such time and attention.
Focus precedes SUCCESS!
enter last half of post here Too many salespeople lose sight of their objective, and lose their focus, trying to be everything to everybody. The idea is to target fewer prospects and clients, to maximize your use of time and efforts. "getting many from a few" rather than " a few from many". That way we'll have the time needed to create and nurture a quality relationship. The concept behind it is to generate more business with less work...
Identifying Your Best Customer:
Every sales person has a best customer - one who values your products and services, calls you first, allows you to do what you do best and exposes you to new opportunities. To find more best customers, single out your best customer and then find out:
• Who your best customer is. Study the demographic—age, gender, race or ethnicity, household income, geographical location, and so on.
• What your best customer does. What does your customer do? How was she doing it when she met you? How did you help her do it better? This gives you a clearer idea of where to look for your next best customer and what to offer.
For tips about how to find who your customer is, click here